As World Environment Day approaches on June 5, Rooibos is gaining attention not only for its health benefits, but also for its potential in promoting sustainable practices. Beyond its soothing flavour, Rooibos offers eco-friendly opportunities to repurpose used leaves, aligning with global efforts to reduce waste and support environmental conservation.
Globally, recycling rates have declined for the eighth consecutive year, with only 6.9% of the 106 billion tonnes of materials used annually coming from recycled sources. In South Africa, the situation is equally pressing. Approximately 90% of the country’s waste ends up in landfills, with only 10% being recycled. This linear approach to waste management underscores the urgent need for sustainable practices.
“The single-use model is no longer viable,” says Marthane Swart, secretariat of the SA Rooibos Council (SARC). “We must transition to a circular economy where waste is minimised and resources are reused and recycled. Consumers play a crucial role in this shift by adopting sustainable habits in their daily lives.”
Rooibos, endemic to the Cederberg region in the Western Cape, is not only a beloved beverage, but also a symbol of sustainable agriculture. The Rooibos industry provides income and employment to approximately 8 000 workers in primary production and related activities, such as processing, packaging and retailing.
Swart emphasises the industry’s dedication to sustainable practices.
“The Rooibos industry, deeply intertwined with the rich biodiversity of the Cederberg region, is committed to protecting this natural heritage for future generations. This commitment is reflected in its participation in sustainability initiatives, such as the Union for Ethical Biotrade (UEBT) and Rainforest Alliance certification. As part of these efforts, Rooibos farmers have collectively rehabilitated over 500 hectares of land, actively restoring ecosystems.
“Further bolstering conservation efforts, the Greater Cederberg Biodiversity Corridor (GCBC) has secured 70 406 hectares through formal stewardship agreements, alongside an additional 282 953 hectares under voluntary partnerships between biodiversity organisations and the agricultural sector. These initiatives demonstrate a growing synergy between farming and conservation, ensuring that agricultural growth supports – rather than compromises – biodiversity.
South Africans consume an estimated 3.5 billion cups of Rooibos every year. “That’s a staggering volume – and with every cup comes an opportunity to make a small, but meaningful difference,” says Swart. “By repurposing used Rooibos sachets or loose leaves instead of discarding them, we can collectively reduce waste and support a more sustainable way of living.”