GI and PDO

Rooibos Gains EU Protected Status: A Milestone for South Africa

The inclusion of Rooibos on the EU register as a Protected Designation of Origin (PDO) is a significant achievement for the South African Rooibos industry. This recognition, granted in May 2021, highlights the unique heritage and economic value of Rooibos, which is exclusively cultivated in the Cederberg region of South Africa. The PDO status is reserved for products closely linked to their geographical origin, covering both raw materials and production processes within the defined area.

Rooibos, known for its reddish hue and distinct flavour, is derived from the Aspalathus Linearis plant. Its PDO status brings several key benefits:

  • Authenticity and Reputation: Only Rooibos grown and processed in the Cederberg region can be labelled as “Rooibos,” preventing misuse of the term by producers elsewhere. This maintains high standards and protects consumers from counterfeit products.
  • Economic Benefits: The PDO status adds value to Rooibos, potentially increasing revenues for local farmers and contributing to the economic development of the Cederberg region. It also encourages sustainable agricultural practices, as producers must maintain quality and environmental integrity to comply with PDO requirements.
  • International Marketing Opportunities: Being listed in the EU’s PDO register is a mark of quality and tradition, appealing to consumers willing to pay a premium for products with guaranteed provenance. This can boost Rooibos’ presence in the global tea market, positioning it alongside other renowned protected products like Champagne and Parmigiano Reggiano.
  • Cultural Pride and Heritage Preservation: Rooibos is more than just a beverage; it is part of South Africa’s cultural fabric with a history dating back centuries. The EU’s recognition of its unique origin helps preserve this legacy for future generations.

The inclusion of Rooibos on the EU register as a Protected Designation of Origin is transformative. This recognition is a testament to the quality and uniqueness of the tisane, solidifying its status on the global stage.

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