Industry Statistics
- Rooibos provides income and employment to approximately 8 000 workers in primary production and in upstream activities such as processing, packaging, retailing, etc.
- Rooibos resulted in an increase in total production volumes over the past ten years to approximately 22 600 tons in 2023.
- The total Rooibos sales in 2023 was equal to just more than 10 billion cups of the tisane – that is one cup for all the humans on earth with about 2 billion cups to spare.
- Rooibos is exported to more than 50 countries across the globe. Japan, France, Germany, the Netherlands and the United Kingdom were the biggest importers of Rooibos in 2023.