Industry Statistics

Rooibos provides income and employment to approximately 8 000 workers in primary production and in upstream activities such as processing, packaging, retailing, etc.
Rooibos resulted in an increase in total production volumes over the past ten years to approximately 22 600 tons in 2023.
The total Rooibos sales in 2023 was equal to just more than 10 billion cups of the tisane – that is one cup for all the humans on earth with about 2 billion cups to spare.
Rooibos is exported to more than 50 countries across the globe. Japan, France, Germany, the Netherlands and the United Kingdom were the biggest importers of Rooibos in 2023.