About the Council

Our Vision

The South African Rooibos Council is an independent organization, responsibly promoting rooibos and its attributes to the consumer and protecting the interests of the rooibos consumer and SARC stakeholders supported by effected research and communication.

Our Mission

SARC will use available resources to effectively and efficiently promote, grow and protect the rooibos industry of South Africa for its stakeholders, locally and internationally. SARC will support appropriate research and communication to promote the benefits of Rooibos. SARC will respond to threats and crises in the rooibos industry for its stakeholders and to protect the interest of consumers. SARC will disseminate relevant information to enable consistent product quality and adequate supply.

Our Board

The Rooibos Council is managed by a Board of Directors elected from and by its members to represent the various stakeholders in the Rooibos value chain.

Board member

Portfolio
Martin Bergh Core function and membership
Dawie de Villiers Compliance, legal and GI
Adele du Toit Marketing and promotion
Déan Nigrini Finance
Joe Swart Research
Nicie Vorster Corporate communication

Our Members

The South African Rooibos Council is funded and supported by a diverse and dedicated group of industry members committed to the growth and sustainability of the Rooibos sector. The members are processors and packers of Rooibos and Rooibos brands.

Members play a crucial role in advancing the Council's mission by contributing expertise, resources, and collaborative efforts. United in their passion for Rooibos, the members contribute to the Council's initiatives, ensuring the continued success, innovation, and global recognition of South Africa's renowned Rooibos industry.