Unique Rooibos Bra Fetches R10 000 at Cansa Auction

The one-of-a-kind Rooibos bra, which captured the hearts and minds of thousands during National Breast Cancer Awareness Month in October fetched a cool R10 000 at a private auction held recently at Olives and Plates restaurant in Hyde Park, Johannesburg.

In total, R750 000 was raised from tickets sold to attend the glamorous event, including the items that went on auction. All the proceeds have gone to the Cancer Association of SA (CANSA).

The Rooibos bra was snapped up by actress and international model, Justine Gundelfinger, who has a keen eye for fashion.

The Rooibos bra was the brainchild of the SA Rooibos Council (SARC), which lingerie retailer, Storm in A-G Cup brought to life. It helped CANSA to educate scores of women across SA about the importance of regular self-breast examinations and Clinical Breast Examinations, and the role that these screening tools play in the early detection of breast cancer.

From left to right: International model, Justine Gundelfinger, who made the winning bid for the unique Rooibos bra is seen with Munnik Marais (CANSA), Isla Lovell (Storm in A-G Cup) and Adele du Toit (SA Rooibos Council) at the auction held on Sunday night.