Post COVID-19, the boom in home beauty treatments is likely to continue as consumers look for more affordable options, such as DIY pampering vs expensive salon treatments.
“South African cosmetic companies are also benefiting as consumers are encouraged to buy locally-manufactured products,” notes du Toit. “Farm-to-face beauty is another category to watch and one which will certainly gain in popularity as more consumers are inspired by local ingredients.”
Our indigenous herb, Rooibos, has also caught the eye of many local and international beauty houses that have incorporated Rooibos extracts in skin, hair and nailcare products, as well as make-up and even fragrances. Rooibos extracts contain concentrated plant ingredients that are packed with antioxidants and helps to prevent wrinkles, ageing and acne.
Du Toit explains how Rooibos, in its purest form, can take your beauty regime to the next level:
- The high concentration of polyphenolic compounds (micronutrients) in Rooibos tea is what makes it so sought-after as a health and beauty enhancer. Polyphenols act as antioxidants that protect the body against inflammation. It neutralises harmful free radicals that would otherwise damage cells and cause premature ageing. Drinking Rooibos tea should form part of your daily beauty routine to ensure healthy and hydrated skin.
- It also contains an abundance of the enzyme, superoxide dismutase, which is an effective anti-ageing substance. As such, Rooibos reduces wrinkles and boosts the production of healthy skin cells.
- The high flavonoid levels in Rooibos also helps to improve skin disorders like eczema. Its natural anti-inflammatory properties will help to soothe and relieve inflamed skin. Rooibos tea bags can be applied directly onto the affected skin for a few minutes. Bathing regularly or rinsing inflamed areas with the tea will provide a healing effect. Or, add cold Rooibos to a spray bottle and apply throughout the day or when discomfort is experienced.
- Inflammation is a major cause of acne and when your skin is damaged, it’s more vulnerable to bacteria which can aggravate acne. In addition to the tea’s anti-inflammatory response, it also contains antibacterial properties that will help fight acne. Drink it regularly and/or use it as a face rinse instead of water.
- The polyphenols or antioxidants in Rooibos tea also strengthens hair follicles and promotes shiny and soft hair. Rinse your hair at least once a week with a strong brew of cooled down Rooibos tea for glowing locks. This is also good for treating a dry, itchy, or irritated scalp.
- Tired and sensitive eyes can also be treated with lukewarm Rooibos. Place tea bags on eye lids or rinse the eyes gently with the tea.
- Rooibos is also hypoallergenic and is therefore ideal for people with sensitive skin.
During the course of the month, Loesch will show consumers exactly how it’s done. Follow her on https://www.facebook.com/rooiboscouncil/ as she shares several home-made Rooibos beauty recipes that will give your skin a much-needed beauty boost, and won’t cost you the price of a salon treatment.
Du Toit reminds us that our skin is one of the main gauges which tells us whether we are healthy on the inside too. “The truth is that plants and herbs can nourish and heal from the inside out. Using Rooibos is one of the best ways to keep our bodies glowing and vibrant.”