Media Release
Rooibos Heads To Space In Groundbreaking South African Stem Initiative
A South African scientific initiative linking agriculture and space research was officially launched in July through the Rooibos in Space programme. In a first for the country, Rooibos seeds will be sent to the International Space Station (ISS), combining space-based plant science with hands-on Science, Technology, Engineering and Mathematics (STEM) education. The launch took place…
Read MoreGrowing Awareness Of Caffeine Sensitivity Drives Shift In Consumption Habits
Caffeine powers millions through the day, but for a growing number of people it can trigger unwanted effects, such as jitters, headaches, anxiety and disrupted sleep. As more consumers experience these reactions, they are rethinking not only how much caffeine they consume, but also when they consume it. Caffeine remains the world’s most widely consumed…
Read MoreRooibos Gains Momentum With Tariff Free Access To China
The South African Rooibos Council (SARC) welcomes the introduction of tariff-free access for Rooibos exports to China, describing it as a significant opportunity to expand the industry’s global footprint. As the world’s largest tea-consuming market, China presents strong growth potential for Rooibos, particularly as consumers increasingly seek out premium, caffeine-free and health-oriented beverages. “This development…
Read MoreAt Nearly 60, Karen Kennedy Proves Dreams Don’t Expire
Her recent quadruple Robben Island crossing – pending Guinness World Records ratification – positions her as the first and fastest female to complete the gruelling challenge in skins. In the icy Atlantic waters between Robben Island and Blouberg, endurance swimmer, Karen Kennedy, recently completed a feat no woman had achieved before – a quadruple Robben…
Read MoreRooibos Scores A Cameo In Global Apple Tv+ Hit “Down Cemetry Road”
Down Cemetery Road, the much-anticipated Apple TV+ thriller starring screen legends, Emma Thompson and Ruth Wilson, has put a spotlight on our unique, world-celebrated herbal infusion, Rooibos. Adapted by Morwenna Banks from Mick Herron’s 2003 novel and streaming globally on Apple TV+, the British drama is set in suburban Oxford, where an explosion and the…
Read MoreAs Exports Grow Rooibos Maintains Course Amid Climate And Trade Pressures
Following President Cyril Ramaphosa’s State of the Nation Address, which highlighted agriculture as a rapidly expanding export sector and reaffirmed government’s commitment to infrastructure and global market expansion, the Rooibos industry enters 2026 navigating climatic uncertainty, shifting global trade dynamics and heightened regulatory scrutiny. Looking ahead, Dawie de Villiers, Chair of the South African Rooibos…
Read MoreLet Rooibos Brighten Up Your Festive Summer Season Spread
With the festive season in full swing, Rooibos is finding new life across the summer table – from chilled drinks to flavour-packed starters, mains and desserts. Once a familiar comfort, it’s now proving itself to be one of the season’s most versatile ingredients. Award-winning cookbook author and independent health-focused food consultant, Heleen Meyer, has been…
Read MoreWhy Rooibos Is The Unofficial Fuel Of SA’s Ocean Endurance Athletes
With the open-water season now underway, endurance swimmers are gearing up to test their limits once more – facing icy swells, strong currents and unpredictable weather. As they take on South Africa’s toughest stretches, from Dassen Island to False Bay, Rooibos is emerging as an unlikely performance ally. Long seen as a comfort drink, research…
Read More