The South African Rooibos Council is an independent organization, responsibly promoting rooibos and its attributes to the consumer and protecting the interests of the rooibos consumer and SARC stakeholders supported by effected research and communication.
SARC will use available resources to effectively and efficiently promote, grow and protect the rooibos industry of South Africa for its stakeholders, locally and internationally
SARC will support appropriate research and communication to promote the benefits of Rooibos
SARC will respond to threats and crises in the rooibos industry for its stakeholders and to protect the interest of consumers
SARC will disseminate relevant information to enable consistent product quality and adequate supply