Beverage Trends: Pinterest Predicts “Tea Will Be the New Happy Hour” In 2022

Two young women drinking Rooibos Tea

The two-year pandemic has led to major shifts in grocery buying patterns as the world became accustomed to spending more time at home. The changing dynamics has worked in favour of the tea industry, with food and beverage experts citing 2022 as the year when consumers will start to prioritise products that deliver functional benefits to improve personal health and well-being.

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