R50m state funding to boost exports of processed agricultural products including rooibos

Agriculture, Forestry and Fisheries Minister, Tina Joemat-Pettersson says that government has allocated R50 million…

Agriculture, Forestry and Fisheries Minister, Tina Joemat-Pettersson says that government has allocated R50 million… to promote local agro-processing businesses. The investment will target specific sectors including rooibos, soya, beverages, fruit and vegetables and forestry. The aim is to increase the export of processed agricultural products and increase access to markets for smallholder farmers.

Some two years ago the Dutch Government funded a SA Rooibos Council project to explore ways to improve rooibos’ export competitiveness. Based on the recommendations the International Trade Centre, a joint agency of the United Nations and the World Trade Organisation, funded marketing campaigns in Dubai and Taiwan to introduce rooibos to some new, established tea-drinking markets.

Called NTFII (Netherlands Trust Fund) also supported the development of a new strategic plan for the rooibos industry.

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