Media Room News Reviews
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Rooibos, with its unique features, has been attracting a lot of attention in local and international media from top researchers, food technologists, natural product reviewers, travel journalists, and consumers alike. We’ve selected some articles from the thousands published in the print and electronic media to provide a good overview of this specialty herbal tea and the industry involved. People from around the world are discovering Rooibos, helped along by articles such as these. Scroll down to view both International and South African news reviews. INTERNATIONAL REVIEWS
Want more energy? Protection against cancer? A super-healthy heart? Then treat yourself to the new South African miracle brew that's amazing scientists. Indigenous people have long enjoyed it as a fruity, mild-flavored beverage. However, the recent discovery of its high antioxidant polyphenolic content has resulted in its rapid growth in popularity in the West as consumers seek relief from intestinal spasms and stomach disorders. Getting to the root of rooibos – South Africa's unique red beverage. Choosing between black, white and green teas has always been a bit confusing – but now you'll be seeing red. Red tea, that is. Rooibos is a hit among health-conscious consumers in the U.S., mostly because of its high level of antioxidants, low level of tannins and lack of caffeine. ROOIBOS - pronounced roy-bos and translated as Redbush - is a South African herbal infusion, which has captured 25% of the local tea market since its commercial launch 100 years ago. The bush grows uniquely in a 60-mile radius around the town of Clanwilliam, 130 miles north of Cape Town, in the Cedarberg Mountain region. New scientific studies provide evidence that rooibos red tea may protect against cancer, skin cancer, heart attack, and stroke. Rooibos, the antioxidant-packed South African herbal red “tea”, has taken U.S. Tea drinkers by storm with its combination of great taste, soothing effect, and multiple health benefits. While green tea has been getting its name around the block, red tea has taken a little longer to become a household name, but its sales are said to be soaring on the back of its purported health benefits. Until recently the best cancer prevention advice has been: don't smoke, don't get fat, and cross your fingers. But a strange-tasting drink from South Africa could provide new hope, as Rory Carroll reports. We all know there's nothing like a good hot cuppa to make us feel better, but can it really cure acne and help us sleep? In South Africa they seem to think so. Tea has a history that is rich in tradition, as evident in such countries as China, Japan, India and England. Ever since its discovery hundreds of years ago in China, tea consumption has grown. Today, tea is one of the most widely consumed beverages in the world, second only to water. It is no wonder that new varieties prompt immediate interest and enthusiasm. Rooibos (pronounced ROY-boss) tea from South Africa appears to be matching, and maybe besting the health benefits claimed for other more established teas, reports WebMD. With their thin, weedy flavours and aroma of grass clippings, it can be hard to muster enthusiasm for herb teas or tisanes. No caffeine, no tannin, no taste, no body, no fun, no thanks. What you really want is a cup of real tea – until, that is, you've tried the bush teas of South Africa. These delicate, refined but flavoursome brews come from the fynbos (fine shrubs or flora) of the Cape, one of the richest botanical areas on the planet. When a little-known wild tea, once used by South African Hottentots to cure their babies' colic, features on the menu at the wedding of one of the world's best-known couples, then you know a phenomenon has been born. This marvelous tonic with a funny name relieves a myriad of symptoms (including mild depression). For the first time ever, a museum is dedicated to an herbal tea – rooibos, the red tea, South Africa's most popular drink. Rooibos Ltd., producers and worldwide distributors of rooibos products, has also launched U.S. Marketing efforts. SOUTH AFRICAN REVIEWPlant extract and natural additive company Afriplex MD Danie Nel tells Engineering News that a 'green' type of rooibos tea is attracting the attention of the health-conscious consumer internationally. This new product from Afriplex will open new doors in the global health market. Those who choose Rooibos when they brew up their next cuppa, are choosing far more than an ordinary, refreshing cup of tea. Locally, the reputation of the brew that has its roots firmly in the earth of the Western Cape's Cedarberg mountains, is as established as the world-famous mountain that casts its remarkable shadow daily over Cape Town. 'n Mens kry baie soorte tee op die supermarkrakke, maar een is eg Suid-Afrikaans en dit het die wêreld aan die gons oor sy unieke smaak en gesondheidsvoordele. Dit groei net in 'n spesifieke omgewing in ons land. Huisgenoot in die Klaskamer het by 'n rooibosteeplaas gaan inloer om meer oor dié spesiale tee te leer. Rooibos is eie aan Suid-Afrika. Dit het verskeie voordele vir grootmense en babas, en kan ook in verskillende vorme voorkom.
Wilderooibos word nou as ’n nisproduk bemark. Dit is ryk aan antioksidante, word as ’n gesonde produk bemark en wen veld onder teedrinkers wat natuurlike produkte verkies. Maar hoe volhoubaar is die koers wat die rooibosbedryf tans inslaan? Jorisna Bonthuys berig oor hoe bewaringslui en rolspelers in dié sektor vennootskappe smee om te verseker dié eg SuidAfrikaanse produk word ontgin sonder om natuurskatte tot op die droesem te benut. Having used organic methods because he could not afford chemical aids, one Nieuwoudtville farmer is on a winning streak. 'n Nuwe verbouingsmetode vir rooibostee bring vooruitsigte vir 'n korter rotasie, beter vogbewaring en plantvoeding en meer biologiese en volhoubare boerdery. Deur bemagtiging wat nog in die “ou” Suid-Afrika begin het, het 'n plaaswerker sy eie grond bekom. Twaalf jaar later boer hy steeds vooruit. As typically South African as 'boerewors' and the vuvuzela, rooibos tea has always been a favourite. Good news for tea lovers is that this beverage – and honeybush tea – may harbour potent health benefits. Conventional wisdom has it that one cannot take tea to China, as this is where the ancient ritual of drinking the beverage began, but a humble red bush from the Western Cape has turned this wisdom on its head. Indigenous South African teas like rooibos can delay the ageing process and prolong life, according to a team of researchers at the University of the Orange Free State. |
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