Rooibos Council Vision & Objectives
| Vision & Objectives |
|
|
|
The Rooibos Council’s vision is to enable “a stable, cohesive and internationally competitive South African Rooibos industry that will ensure future sustainability to the benefit of all stakeholders”. It aims to achieve this by coordinating and investing in core activities, including the generic marketing of Rooibos through a market development team, managing a research and development programme, implementing a sustainable natural resource management strategy, and by creating a supportive structure that improves communication within the industry and cooperation amongst its members. The Council’s activities are funded through a voluntary levy system in which all members participate. This is collected at the first point of sale with the Rooibos processors thus acting as collection agents through contractual levy agreements with the Council. Consultation on the levy format rate and intended expenditure is through presentation of the financial statements and industry development plan at the Annual General Meeting. Selected portfolios are also supported through grant funding from government and conservation partners, with accountability ensured through annual submission of the Council’s audited accounts. |